About CSTPRO-B2B

Giving meaning, depth and context to travel experiences

CSTPRO-B2B was born of a simple ambition: to bring together the creators of experiences and those who sell them, through professional, credible content rooted in rooted in the real world.

Our raison d'être

Giving tourism professionals the influence to match their experience.

In a world saturated with fast-moving, interchangeable BtoC content, CSTPRO-B2B stands for professional influence based on credibility, editorial depth and a precise understanding of tourism decision-makers.

A clear vision

We believe that a hotel, DMC or destination is more than a one-off promotion. a one-off promotion. Each project deserves a story, a and targeted distribution to the right people: travel agents, itinerary designers, product decision-makers, specialist networks.

CSTPRO-B2B designs content that goes beyond the simple “post”: reports, features reports, features, campaigns and operations that drive sales, reassure partners and establish your establishment over the long term.

An itinerary built on the ground

Expertise born of operations, networks and the field.

Behind CSTPRO-B2B is the accumulated experience of several years spent working alongside players in the tourism industry: travel agents, receptive operators, hoteliers tourist offices, companies and institutional partners.

Frédéric Massard supports these players in their marketing operations, sales challenges, famtrips and visibility campaigns, combining an editorial approach, knowledge of B2B networks and digital culture.

Building bridges between travel designers and sellers

Animation of B2B networks, targeted contacts, special operations between hotels, destinations and travel agents.

Developing a differentiating editorial approach

Writing reports, features and inspirational content to tell the story of travel experiences in a professional, journalistic tone.

Integrating the power of AI tools without losing human finesse

Using AI to enrich visual creativity and optimise workflows, while maintaining production workflows, while maintaining exacting editorial control.

Independent tourism journalism

In addition to his commercial work, Frédéric also writes journalistic content journalistic content, in a separate and independent context from his from his CSTPRO-B2B operations.

CSTPRO-B2B in figures

An already active B2B ecosystem at the service of your establishments.

Our content and campaigns are based on qualified databases and audiences patiently built within B2B tourism networks.

Tourism professionals

50 000+

Targeted B2B contacts: hotels, DMCs, TOs, tourist offices, service providers.

Travel agents

25 000+

Agency networks, independents and travel agents.

LinkedIn Network

11 000+

Subscribers and qualified tourism & communication contacts.

Campaigns & operations

Multi-channel

B2B newsletters, editorial content, special operations, sales challenges.

A complementary ecosystem

A network of brands and media to support your operations.

CSTPRO-B2B is part of a wider ecosystem that combines editorial influence editorial influence, B2B communities and inspiration for the general public. to your objectives.

CSTPRO-B2B

Editorial and strategic studio dedicated to the visibility of hotels, DMC, destinations and B2B tourism providers.

Visibility & B2B content

CSTPRO-AGV

Groups and platforms geared towards travel agents, challenges, famtrips, special operations and field information.

AGV Community

Breeziful

An editorial and travel inspiration showcase for the general public, to explore travel stories and experiences.

BtoC inspiration

Media & network partners

Occasional editorial collaboration with specialist media and players depending on the nature of the campaigns and projects.

Targeted amplification

Methodology

A clear method, from the brief to the distribution of your content.

Each project follows a structured process, to align your reality on the ground your business objectives and the way we tell your story to professionals.

Stage 1

Diagnosis & framing

Understanding your establishment, your target markets and the challenges of visibility to retailers.

Step 2

Editorial proposal

Choice of angles, formats, media and distribution schedule to suit your commercial priorities.

Step 3

Production & creation IA

Copywriting, interviews, AI visuals, videos and media prepared for your teams and our networks.

Step 4

Targeted B2B distribution

Sent to CSTPRO databases, relayed through professional networks and additional actions depending on the operations.

Step 5

Monitoring & continuity

Analysis of the impact, adaptation of messages, and, if necessary, setting up long-term visibility plans.

Ready to promote your establishment to tourism decision-makers?
Let's talk about the best way to articulate your content, campaigns and operations in the CSTPRO-B2B ecosystem.