2026: what will really make the difference
to sell the Middle East in France
The French travel market is changing fast.
Iconic destinations remain attractive, but
they are no longer enough to trigger a sale.
In 2026, commercial performance will depend on how we
the way programmes are built, told and positioned -
much more than on the destination itself.
|
|
What has changed for French customers
French travellers are better informed, more demanding and much more sensitive
to the overall coherence of a trip.
They are less interested in accumulating locations than
the emotion, rhythm and clarity of the narrative.
They are willing to pay more - as long as they understand exactly what they are experiencing.
|
|
|
What will no longer work in 2026
- Overly dense programmes with no breathing space
- Generic and interchangeable speeches
- Hotel over-promise to the detriment of the experience
- Lack of narrative to help customers plan their future
These approaches undermine the sale and generate
misunderstanding, disappointment and loss of confidence.
|
|
|
The role of Azur RP in 2026
Azur RP acts as a
strategic contact between the DMCs and the French market.
Our mission: to structure programmes, adapt rhythms,
clarify the message and provide agencies with long-term
in their sales.
|
|
Preparing your 2026 product priorities
|
|
Closing 2025, preparing for 2026
As the year draws to a close, we wanted above all to
thank you for your confidence and your discussions throughout 2025.
2026 promises to be a demanding year, but also one rich in opportunities
for those who know how to offer fairer, clearer and more inspiring travel,
clearer and more inspiring.
The whole team Azur RP wishes you a very happy festive season
and we look forward to working with you as you prepare your future projects.
|
|
Azur RP
Tourism representation & B2B business development
🌍 Egypt - Jordan - Oman - United Arab Emirates - Qatar - Lebanon
📧 firas.k@azur-rp.com
📞 +33 6 32 68 99 59 |
|
| You are receiving this message because your business address is part of the CSTPRO, dedicated to tourism news. This communication concerns news from our partner Azur RP. Unsubscribe |
|
|
