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Hotel barter & DMC: what if the real problem wasn't the “gift”?
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The hotel barter is not the problem.
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The way we think about it, often.
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In the hotel business, as with DMC,
certain skills are quietly lost.
Nights not sold.
Empty places in a confirmed group.
Experiences that don't go away.
More often than not, we accept them as inevitable.
Sometimes we try a barter...
but treat it as a simple “gift in exchange for visibility”.
And what if the real issue was elsewhere?
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Professional analysis.
When the barter is designed as a management tool -
objectives, timescales, deliverables, reuse -
it ceases to be a concession
and becomes a genuine marketing asset.
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Frédéric Massard
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CSTPRO - Breeziful
Tourism analysis & strategies
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Bartering in tourism: turning an invisible loss into a strategic asset
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