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Monthly Newsletter N°21
- December 2025
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CONTENTS
Jumeirah enters the yachting business
The Maltese Falcon, a symbol of luxury and daring at sea.
ILTM Cannes 2025
Luxury travel at its best.
Ireland unveils its 2030 strategy for MICE tourism
Ireland presents Business Events 2030, an ambitious plan to develop business tourism and the MICE sector
Workshop 100 % Croatia
A destination that is attracting and strengthening its links with professionals.
Capsule by Aubert & Mathieu
Le Vin-Mémoire, when every bottle becomes an emotion.
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Jumeirah enters the yachting business
By Philippe Guersan
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Jumeirah announces the addition of the legendary sailing yacht The Maltese Falcon to its Jumeirah Privé collection, opening a new chapter in the world of ultra-exclusive luxury yachting.
THIS EXCEPTIONAL SUPERYACHT JOINS JUMEIRAH THANDA ISLAND TO OFFER PRIVATE EXPERIENCES BETWEEN THE MEDITERRANEAN AND THE CARIBBEAN.
A new dimension for Jumeirah Privé
Jumeirah, a global leader in luxury hotels and a member of Dubai Holding, has unveiled an iconic partnership with The Maltese Falcon. This collaboration marks the brand's strategic entry into the world of prestige yachting, integrating one of the world's most iconic sailing superyachts into the Jumeirah Privé collection.
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Jumeirah hospitality at sea
Designed for ultra-confidential getaways, Jumeirah Privé brings together experiences that combine absolute intimacy, exclusivity and excellence of service. On board the Maltese Falcon, the brand will be showcasing all its expertise: signature gastronomy, well-being expertise and attentive Arabian hospitality, the pillars of its identity.
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A legendary yacht with a visionary design
At 88 metres long, The Maltese Falcon has become a global benchmark in sailing yachting since her launch in 2006. Winner of more than 18 international awards, she is recognised for her technological innovation, exceptional craftsmanship and timeless design.
A unique technological feat
Its emblematic DynaRig system is based on three self-supporting, rotating carbon fibre masts, capable of deploying 2,400 m² of sail area in just six minutes, offering incomparable performance, elegance and sailing sensations.
A completely redesigned ultra-private setting
Recently refurbished, the yacht boasts a new look, inside and out, and state-of-the-art technical improvements. She can accommodate up to 12 guests in refined surroundings, with an owner's suite occupying the entire width of the ship, a private VIP deck on the flybridge and four double cabins with en suite bathrooms.
Leisure, well-being and the art of living on board
The Maltese Falcon offers a complete experience, including a spectacular three-level atrium, an open-air cinema projected onto the lower sail, a rotating circular sunbed, and a wellness area with massage room and fitness studio. A wide selection of water sports complete the offer.
Exceptional routes from December 2025
The yacht will make its first cruise under the Jumeirah Privé banner in December 2025, departing from Antigua. She will then sail seasonally between the Mediterranean - Balearic Islands, Côte d'Azur, Italy, Greece, Turkey - and the Caribbean, with emblematic ports of call.
A strong ultra-luxury strategy
With Jumeirah Privé, alongside Jumeirah Icons, Hotels & Resorts and Residences, the brand continues its controlled growth and confirms its ambition to become the global benchmark for the most exclusive and inspiring luxury experiences.
www.jumeirah.com
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ILTM Cannes 2025: luxury travel at its best
By Philippe Guersan
The 24ᵉ edition of ILTM Cannes brought together nearly 10,000 participants and generated more than 100,000 professional meetings, confirming the vitality and attractiveness of the luxury travel sector on a global scale.
BUYERS, BRANDS AND PRESTIGIOUS MEDIA SHARED TRENDS, INNOVATIONS AND PROSPECTS AT A KEY EVENT FOR THE UPMARKET TOURISM SECTOR.
Cannes, world capital of networking
From 1 to 4 December 2025, the Croisette welcomed the elite of the luxury travel industry. More than 2,500 buyers from 83 countries, nearly half of them first-timers, met with 2,350 international brands. In an environment conducive to strategic exchanges, the most sought-after destinations mingled with hotel experiences and made-to-measure travel providers. Australia, Brazil, France, Italy, India, the United Kingdom and the United States were particularly well represented, reflecting a truly global network.
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Trends and inspirations revealed
The opening forum kicked off the event with some inspiring speeches. Simon Baptist (Visa) highlighted emerging destinations such as Ho Chi Minh City, Mumbai, Manila and Bogota, while classic cities such as Lyon and Madrid continue to attract affluent travellers. The heads of Regent Seven Seas Cruises, Oceania Cruises and Explora Journeys presented their strategies for attracting new cruise customers, a segment undergoing rapid change. Finally, adventurer Rob Lilwall shared his vision of luxury tourism based on adventure and personal fulfilment.
Immersion and innovation: The Sail pavilion
The event inaugurated «The Sail», a waterfront space dedicated to cruises, yachts and river trips, illustrating the rise of the «Blue Mind» trend and the search for well-being linked to the ocean. This new pavilion offered participants a unique setting in which to discover nautical experiences and discuss new opportunities.
Media and influence: premium visibility
More than 100 luxury editors were present, giving exhibitors direct access to influential and affluent audiences. One-to-one interviews, press meetings and dedicated events maximised visibility and reinforced brand messages.
Luxury industry players hail ILTM
Buyers and suppliers unanimously emphasised the effectiveness and inspiration provided by the event: Kerri Lisa (Internova Travel Group) emphasised the strategic role of ILTM in meeting key decision-makers. Anna Nash (Explora) and Omer Acar (Raffles & Fairmont) highlighted the quality of the discussions, the new collaborations and the increased visibility of their offers. Testimonials from Josy Karabolad (Round Hill) and Teresa Muk (Swire Hotels) confirmed the importance of the event in strengthening business relationships and increasing media impact.
ILTM, an international dynamic
The coming year is already shaping up to be a busy one, with the ILTM 2026 portfolio of events:
- Latin America, Sao Paulo: 4-7 May
- Asia-Pacific, Singapore: 29 June - 2 July
- North America, Baha Mar, Bahamas: 28 September - 1ᵉʳ October
A show that's as much about living as it is about planning
At the end of this 24ᵉ edition, it is clear that Cannes remains the essential platform for luxury travel: a place where strategic meetings, inspiration and concrete opportunities come together, offering professionals a head start in anticipating trends and shaping the future of the sector.
Take note: ILTM Cannes 2026: 30 November to 3 December 2026
www.iltm.com/cannes
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IRELAND UNVEILS ITS 2030 STRATEGY FOR MICE TOURISM
16 December 2025, Philippe Guersan
Ireland presents Business Events 2030, an ambitious plan to develop the business tourism and MICE sector, promoting economic growth, social impact and environmental sustainability.
THIS INITIATIVE AIMS TO GENERATE SUSTAINABLE SPIN-OFFS FOR THE ECONOMY, LOCAL SMES AND THE INTERNATIONAL TOURISM COMMUNITY.
A clear economic vision for MICE
The new Business Events 2030 strategy, developed in collaboration with the Department of Enterprise, Tourism and Employment, Fáilte Ireland, Tourism Ireland and key industry stakeholders, sets out an ambitious roadmap. The aim is to increase annual turnover from business tourism by an average of 8 % by 2030, thereby consolidating the strategic importance of MICE to the Irish economy.
Business travel currently generates more than €1 billion a year, supports 22,000 jobs and brings in €290 million for the public purse. Business events, considered to be one of the most profitable segments of tourism, offer tangible benefits to more than 20,000 SMEs, local communities and industry groups.
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A fundamental change in the MICE approach
Rather than focusing solely on traditional indicators such as visitor numbers or hotel occupancy rates, the strategy takes a holistic approach. It values economic, social and environmental benefits in equal measure, emphasising the importance of local communities and sectors.
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Three major ambitions for 2030
- Economic: focus on the value of professional events rather than the volume, by supporting the resilience of the workforce in the tourism sector.
- Social: strengthening local, sectoral and national communities through long-term sustainable benefits.
- Environmental: meeting high standards of sustainability, supporting climate objectives and promoting resource efficiency.
Direct support for SMEs and players in the sector
Business Events 2030 targets SMEs and their employees, particularly in the accommodation, hotel, catering and retail sectors, as well as the entire business events supply chain: audiovisual service providers, transport, food and beverage production, and entertainment services.
A strong commitment to sustainable growth
In April 2025, the Minister for Enterprise, Tourism and Employment, Peter Burke T.D., said:
"Business Events 2030 represents a major step forward in stimulating economic growth and positioning Ireland as the destination of choice for business travel. This strategy refocuses our policy on the economy, local SMEs and the green credentials of the country."
Business Events 2030: an ambitious plan for the future
By combining economic development, social impact and environmental sustainability, this strategy aims to make Ireland a world leader in the business events sector, offering businesses and local communities sustainable benefits and an exceptional MICE experience.
Hotel openings and event venues
Dublin
The Hoxton Dublin
- Opening November 2025
- 129 rooms
- Open house lobby with bar and lounge, ideal for networking
- Spaces inspired by Irish pubs, a warm atmosphere for informal meetings
- Cantina Valentina: Peruvian restaurant for business lunches
- Library Bar: iconic space, available for private hire
- Groundwork: basement club (220 seats) opening in early 2026, for creative events or networking evenings
www.thehoxton.com/dublin
Dublin - Renovation of the Irish Museum of Modern Art (IMMA)
- The capital's must-see cultural site
- Central location, emblematic heritage setting
- Exclusive privileges for an immersive experience
- Partners and an exceptional operational team
- Welcoming national and international customers
- In the corporate, cultural and social sectors
- 6 rooms in the north wing, four elegant suites in the Master's Suites and the vaulted cellars.
www.imma.ie/imma-venues/overview
Galway
Galway Dexcom Stadium - Connacht Rugby Team Stadium
- Opening for the start of the 2026 season!
- A venue for your conferences and events with a capacity of around 2,000 people.
- Reception rooms, meeting rooms, multiple catering options and gala dinners for up to 800 people.
www.connachtrugby.ie/dexcom-stadium
The Hawthorn Hotel, Galway
- 5* hotel, the new eco-responsible luxury / MICE standard on the Wild Atlantic Way
- Opening: April 2026
- A view of the Atlantic Ocean from the Galway Bay Golf course
- 114 rooms
- Spa: A complete wellness destination
- Golf: 18-hole course
www.thehawthornhotel.ie
Mayo
The Grace, Westport
- 5-star hotel
- Scheduled to open in spring 2026
- 129 rooms
- Elegant indoor and outdoor spaces for up to 400 participants
- Conference room for up to 350 people
- Retro chic restaurant: farm to fork
- Nestled in the Westport Estate, just a few minutes from the city centre
www.thegrace.ie
Northern Ireland
The Bedford Hotel, Belfast
- Scheduled opening: May 2026
- Boutique hotel
- Hosting exclusive opportunities in Northern Ireland
- 82 rooms
- In the immediate vicinity of Belfast City Hall
www.thebedfordhotelbelfast.com
Derry
Dunluce Lodge, Portrush
- 5* establishment
- On the Causeway Coast in Portrush, overlooking the 4th fairway at Royal Portrush Golf Club
- 35 luxury suites
- 8 luxury suites in The Stookan (private house next door)
- Private dining areas
- Wine cellar
www.dunlucelodge.com
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WORKSHOP 100 % CROATIA: THE DESTINATION ATTRACTS AND STRENGTHENS ITS LINKS WITH PROFESSIONALS
By Philippe Guersan
Croatia strengthens its ties with French professionals at a Croatian 100% workshop.
A WORKSHOP IN PARIS BROUGHT TOGETHER AROUND A HUNDRED FRENCH PROFESSIONALS TO EXCHANGE IDEAS WITH CROATIAN PLAYERS AND EXPLORE NEW BTOB TOURISM OPPORTUNITIES.
This strategic event gave French tour operators and travel agents the opportunity to discover exclusive Croatian offers.
A BtoB workshop in the heart of Paris
The Croatian National Tourist Office organised a workshop in Paris entirely dedicated to Croatia, bringing together around a hundred French professionals. The aim was to facilitate BtoB exchanges, present the Croatian offer and identify new development opportunities for the French market.
Participants were able to meet Croatian representatives directly, discover hotel chains, incoming agencies, MICE products and the main players in air transport, and learn more about a destination that is increasingly attractive to French travellers.
A dynamic and promising market
In 2024, Croatia recorded 21.3 million international arrivals (+4 1TP3Q) and 108.7 million overnight stays (+1 1TP3Q), including 607,452 French visitors (+5 1TP3Q) generating 2.12 million overnight stays (+6 1TP3Q). The pre-season and off-season contributed particularly to this growth, confirming the country's strategy to become a year-round tourist destination. Participants were able to discover a structured and expanding market, highlighting coastal and inland regions, MICE offers and responsible tourism, while laying the foundations for new sustainable collaborations and confirming Croatia's premium and attractive positioning to diversify offers and provide unique experiences for customers.
Partners: incoming agencies, hoteliers and airlines.
Incoming agencies
45. Paralela in Osijek ; Amarea Travel in Split ; Amathus Travel in Dubrovnik ; Aragosa in Dubrovnik ; Cro Travel in Rijeka ; Eklata Travel in Split ; Elite travel in Dubrovnik ; Follow us travel in Rijeka ; Hidden Adriatic in Rijeka; HIT Dalmatia in Split; Katarina Line in Opatija; Kompas Travel in Porec; Ilustris Events in Pula; Sveta Ana in Dubrovnik; Uniline in Pula; Zzuum Active Vacation in Zadar.
Hoteliers
Armerun Heritage Hotel & Residences in Sibenik; Borovnik hotel in Tisno; the Falkensteiner hotels & residences group; Hilton Rijeka Costabella Beach Resort & Spa: Impresia hotel group with 17 4* and 5* hotels; Hyatt Regency in Zadar; Le Meridien Lav in Split; Losinj Hotels&Villas on the island of Losinj; Maslina Resort on the island of Hvar, Medena apartmani in Seget Donji; Plava Laguna hotel group; Valamar Riviera hotel group; Villa Nai 3.3 on the island of Dugi Otok.
Transport
Air France; Croatia Airlines; Transavia; Volotea and Arriva, which has a fleet of 600 buses and 6 agencies.
For further information: Croatian National Tourist Office
www.croatia.hr/fr
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CAPSULE BY AUBERT & MATHIEU: THE MEMORY WINE THAT TURNS EVERY BOTTLE INTO AN EMOTION
By Philippe Guersan
Halfway between digital innovation and winemaking tradition, Capsule by Aubert & Mathieu is reinventing the wine gift.
A BOTTLE DESIGNED TO CAPTURE, PRESERVE AND REVEAL UNIQUE MEMORIES, WHILE OFFERING A HIGH-QUALITY TASTING EXPERIENCE.
An original concept where oenology meets emotion, making each bottle a gift for special occasions.
A disruptive concept in the heart of Languedoc
The idea is simple - and revolutionary. Each bottle of Capsule carries a unique QR code printed on the label. This code allows the offerer to record a video, audio or text message, then choose the date on which it will be revealed to the recipient. No application, no account to create: all you need is a smartphone.
Rather than opening a bottle to create a memory, Capsule proposes opening a wine to find a memory, a thought that Anthony Aubert, co-founder of the company, sums up in one question: «What if a bottle became the guardian of an emotion?»
A wine from the land, designed to last
Capsule isn't just a digital concept: it's also an intense, structured Minervois-La Livinière cuvée, made from a classic southern French blend of Syrah, Grenache, Mourvèdre and Carignan, with 50 % of the cuvée aged for 12 months in barrels. It develops a deep, elegant palate, true to the signatures of the Languedoc.
Each bottle is hand-waxed and presented in a gift box, the symbol of a thoughtful, thoughtful and emotional gift.
Wine as a vehicle for social cohesion
What really sets Capsule apart is its relational dimension: from now on, a bottle of wine given as a gift will be seen as a promise, a hidden message right up to the «big day». Whether it's for a wedding, an anniversary, a birth or a declaration, this memory wine transforms the act of giving into a memorable, personalised experience.
Available as a boxed set at around €49 (incl. VAT), Capsule is also a top-of-the-range gift idea, perfectly suited to the sector's peak seasons - end-of-year celebrations, corporate events or wine-tourism table d'hôtes.
A meaningful approach
Capsule is part of the portfolio of a modern house that challenges traditional wine codes while respecting the terroirs of the Languedoc. Aubert & Mathieu, certified B Corp and committed to responsible practices, illustrates a new generation of producers who combine innovation, meaning and quality.
Why Capsule is of interest to the luxury and tourism sectors
For professionals in the upmarket tourism sector, Capsule opens up new ways of adding value:
- Experiential offers / wine tourism packages including the creation of personalised messages.
- Mechanisms for building customer loyalty through the emotional retention of a memory.
- Partnerships with hotels, spas and event venues, where wine becomes a unique souvenir.
In a sector where emotion and experience take precedence over mere consumption, Capsule by Aubert & Mathieu offers an unprecedented marriage between the art of wine and technology - a product that is as much designed to be kept, shared and celebrated as it is to be tasted.
Available from wine merchants and on
www.aubertetmathieu.com
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COURANTS D'AIR MAG N°14 IS OUT!
To celebrate the New Year, it's yours for the taking.
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