SELLING VIETNAM TODAY
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Vietnam is a must-see destination in South-East Asia, with its diverse landscapes, rich culture and powerful people.
the diversity of its landscapes, the richness of its culture and the strength of its people.
However, when it comes to sales, Vietnam sometimes remains
misunderstood, poorly positioned or even under-exploited.
Selling Vietnam is not about piling up stages or ticking off must-sees.
It's a destination that requires qualification, pedagogy and accuracy.
When it's properly explained, it becomes a memorable, lasting journey... and one that the customer takes full responsibility for.
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There's more to Vietnam than its scenery: you have to experience it every day.
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Vietnam: easy or difficult to sell?
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On paper, Vietnam looks accessible:
regular flights, solid infrastructure, varied hotel offer.
However, in reality
it doesn't sell well when approached
as a simple long-haul product.
Significant distances, climatic diversity,
cultural contrasts and pace of travel :
Vietnam requires a
well thought-out and explained construction.
This is precisely when
the role of the travel agent becomes decisive.
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🧭 Agent tool - Keep it handy
- Qualifying the customer's real pace
- Identify benchmarks (Thailand, Indonesia...)
- Explain distances before talking about routes
- Positioning Vietnam as a journey of understanding
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Qualifying a Vietnam customer
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Before proposing an itinerary, a few key questions:
- Why Vietnam? Culture, landscapes, encounters, discovering Asia?
- What is your relationship with rhythm: contemplative or very active?
- First experience of Asia or a seasoned traveller?
- How important is comfort, journey times and assistance?
- Real expectations: see a lot or understand more?
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A well-qualified customer is more likely to accept itinerary choices,
understands the value of the trip and
naturally supports the proposed budget.
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Common mistakes... and how to avoid them
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Mistake No. 1: wanting to see everything in one trip
Vietnam is not a destination that you “fly over”.
Multiplying the number of stages reduces understanding of the country
and detracts from the quality of the experience.
Mistake No. 2: Underestimating distances and journey times
Even if the maps give an impression of proximity,
the realities on the ground call for arbitration
and balanced construction.
Mistake no. 3: systematically comparing with Thailand
Vietnam is not lived according to the same codes,
nor with the same rhythm, nor with the same expectations.
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The role of the agent is central here:
explaining, reformulating and adjusting expectations
can transform a vague project
into a coherent, understood and accepted journey.
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Vietnam, Thailand, Indonesia: positioning Vietnam well
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Where Thailand is reassuringly easygoing
and Indonesia seduces with its imagination,
Vietnam stands out as a destination
more cultural, more contrasting and more immersive.
It's a country that appeals above all to curious travellers,
sensitive to human encounters
and willing to take the time to understand a territory,
rather than simply consuming it.
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Well positioned, Vietnam is becoming an obvious alternative
for customers in search of meaning, authenticity
authenticity and travel depth.
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Seasonality: a key selling point
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- Vietnam is sold regionally, not as a homogenous block.
- Certain periods are ideal for the North but less suited to the South, and vice versa.
- There is no such thing as a perfect season, but there are certain periods of the year.
tailored to each project and each customer profile.
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Explaining these nuances from the outset helps to
avoid disappointment,
establish a relationship of trust
and strengthen the credibility of the agent's discourse.
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“Vietnam is not a country you tick off,
it's a country you understand.”
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Talking budget without devaluing the trip
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Vietnam is no longer a low-cost destination.
The budget reflects the reality on the ground:
long distances, meticulous logistics,
human support and quality of service.
An explained budget becomes an understood budget.
It guarantees a smooth, balanced trip
and respectful of local realities,
while ensuring a safe experience for the customer.
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Properly approached, the budget becomes
a reinsurance argument
and not an obstacle to sales.
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What your customers don't always know
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Vietnam is as much about trade
as in the landscapes.
The human relationship, the slow pace
and everyday scenes
are often among the most vivid memories.
This dimension is difficult to translate into a catalogue,
but it's the one that gives all the depth
and value to the journey.
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Well explained in advance,
this reality transforms the customer experience
and enhances customer satisfaction over the long term.
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In the field for many years,
Asiatik Travel helps agents
in the construction of coherent trips,
adapted to customer profiles and local realities.
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