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La Cappadocia is one of those rare destinations that leaves a lasting impression on the imagination.
Fairy chimneys sculpted by time, valleys of unreal hues, troglodyte villages
and hot-air balloons taking off at dawn create an almost unreal setting.
But more than just a picture postcard, Cappadocia today represents a
a genuine opportunity for commercial differentiation for travel professionals :
an iconic destination, still under-exploited, capable of generating emotion,
high perceived value and powerful customer storytelling.
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